Lot size, service type, drive time, equipment cost โ enter the numbers and get a per-visit minimum, a recommended price with profit, and the annual value of the account.
Pre-built service agreement and per-visit pricing form for landscaping and lawn maintenance customers.
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The most common lawn care pricing mistake is pricing against what the competition charges without knowing your own costs. If you don't know your equipment cost per hour, your real overhead, and the value of your drive time, you're guessing โ and most guesses are too low.
A 20-minute drive each way is 40 minutes of paid time with fuel and vehicle wear. On a $45 lawn, that's $15 in drive cost against a job that should generate $20 in profit โ before equipment and overhead. Customers who are 5 minutes from your base are worth more per visit than customers 25 minutes away, and you should price accordingly. Route density matters more than number of accounts.
A $10,000 commercial zero-turn mower that runs 500 hours per season for 5 years costs $4/hour in depreciation alone. Add $2โ$3/hour in fuel, $1โ$2 in maintenance, and you're at $7โ$9/hour. For a 45-minute job, that's $5โ$7 in equipment cost before labor. Most operators don't track this and wonder why they're not making money at the end of the season.
A bi-weekly mowing customer at $55/visit for 26 visits is a $1,430/year account. When you frame it that way โ to yourself first, then to the customer โ you stop discounting individual visits. You're not cutting grass for $55; you're providing a $1,400/year service. That's a different conversation, and it's one that supports your price.
Pricing worksheets, service agreement templates, and the business forms every trade business needs โ including lawn care and landscaping.
Lawn care pricing should reflect property size, service type (mow, edge, blow), frequency, and the actual time on site for your crew. This calculator builds a per-visit price from square footage, labor time, equipment costs, and your target margin โ so you're not pricing every yard the same when the work varies significantly by size and condition.